18 Best Free Productivity HubSpot Apps for Start-ups

Not-so-fun fact: Marketers lose up to one hour every workday simply by managing and operating siloed apps, according to a HubSpot survey. If you’re not surprised by the findings, then you’re already aware of how time-consuming and frustrating it can be to switch back and forth between apps as you attempt to multitask your emails, pings, video calls, email campaigns, documents, and the countless other tools, extensions, and websites that are part of your everyday routine. That’s not even making mention of the hours lost remembering passwords, managing tasks across tools, and trying to make sense of data across disparate systems. 

Time is arguably a business’s most precious resource, and your daily juggling act with apps is draining it big time. This is particularly true for startups, as they need to build momentum and grow revenue within a limited timeframe. So what’s a busy startup marketer to do? That’s easy: Integrate their apps using one single, connected platform. And thankfully for HubSpot users, the HubSpot App Marketplace offers the functionality to do just that. 

By simply logging into your HubSpot account and clicking through to the App Marketplace, you’ll be met by a diversified and comprehensive app ecosystem comprising more than 900 apps. From Gmail and Slack to lesser-known offerings, all the big players are ready and available to be integrated right into your HubSpot account, effectively streamlining your day-to-day, eliminating redundancies, and freeing up time for your team to do what they do best: collaborate on big-picture ideas and get your startup off the ground.

The Best Free HubSpot Apps for Startups

It’s common to get confused when starting a business because of the countless plugins, apps, and integrations available to you—and it’s not hard to understand why. The marketing technology landscape is decidedly crowded, with more than 8,000 companies occupying the space. That, in turn, translates to countless solutions geared toward marketers.

Many of these tools are costly and exceed the financial resources a startup is willing to invest in paid apps.  However, the HubSpot App Marketplace offers access to free and low-cost apps that help enhance customer engagement and productivity for faster growth.

Regardless of the size of your business, integration is essential for effective and efficient marketing operations. Read on for the 18 best free productivity apps that your startup needs to integrate with on HubSpot—STAT.

Jump to a section: 

1. Zoom
2. Shopify
3. Stripe
4. Campaign Wizard
5. Facebook / Instagram / Twitter / LinkedIn
6. Survey Monkey
7. Slack
8. Databox
9. Unbounce
10. Gmail
11. HotJar
12. HelloSign
13. Trujay Data Migration
14. Mailchimp
15. Typeform
16. MagneticOne
17. Automate
18. Integromat

1. Zoom

Zoom is one of the tools in enterprise video communication that uses an easy, reliable cloud platform for audio and video conferencing, webinars, and chats. HubSpot Zoom integration streamlines the conversion process by safely storing customer information to drive more sales.

Zoom is one of the HubSpot meeting tools that can be integrated into your workflows to automate various operations in your organization. Through HubSpot meeting apps, startups can engage prospects and clients without switching between several different apps or browser tabs. Regardless of the number of clients or options you want to engage, this cloud-based platform is intuitive and supports up to a thousand participants.

There are three main areas you stand to benefit from HubSpot Zoom integration: scheduling CRM events, sales meeting links, and workflow. In addition, this HubSpot meeting app can be integrated into your business for faster conversion rates of prospects and retention of active customers via engagement.

2. Shopify

E-commerce has revolutionized how businesses showcase their products online, as opposed to physical stores. With the growth of e-commerce stores, HubSpot Shopify integration helps to reflect a perfect blend between functionality and aesthetics. As a result, startups get to enjoy efficiency and quality combined with simplicity and several crucial features.

If your business deals with providing goods and services that don’t require a lot of configuration, then HubSpot Shopify integration is the best solution for you. This easy-to-use platform comes with the needed software and hosting needed for launching your startup's site.

There are many benefits to using this platform, especially with targeted marketing campaigns. This means you no longer have to worry about abandoned cart emails on this platform. In addition, through automation, startups can create their list to enhance reaching customers when social media platforms regulate opportunities for referral traffic and organic search.

Through HubSpot-Shopify Integration, you can send branded emails to your subscribers directly from your Shopify admin. This saves you time with pre-designed templates that incorporate all the pertinent details of your business. You can also segment emails and personalize them to target specific users and track results, including products added to the cart, click-throughs, and purchases in real-time.

3. Stripe

HubSpot's Stripe integration helps business owners to bill customers directly and send all payments to your integrated Stripe account. The truth is that money begets money, and the biggest challenge faced by startups is related to financial management. Stripe lets you provide your customers with quotes to combine one-off and recurring line items before providing customers with price estimates, including taxes or discounts.

Once the customer accepts the quote, HubSpot Stripe integration helps startups convert the quote into a one-time invoice or recurring subscription. This means that all the quotes you generate using HubSpot are directly paid using your Stripe account.

Most businesses tend to incorporate multiple platforms for quoting and payments, which results in wasted time and delayed payment processing. Through HubSpot Stripe integration, you can quickly process your quotes and payments without compromising the efficiency of the online transaction. In addition, through its stable and efficient payment infrastructure, startups can accept online credit card payments, which improves the legacy banking structure.

4. Campaign Wizard

As a small business, it is essential to ensure that every department functions at its optimum. Campaign Wizard automates your workflows, which ultimately streamlines business operations. With HubSpot integration, you can empower your team to work smarter rather than harder, giving them room to innovate and enable future success. Through the integration of Campaign Wizard, businesses can combine process mapping and workflow automation for efficiency and drastically cut down workloads for your staff.

Campaign Wizard ensures that your campaigns increase the conversion rate of prospects to active clients through lead nurturing. This platform automatically segments your leads for targeted emails based on their specific criteria. As a business, you do not have to dedicate time to designing workflows and assess ROI since Campaign wizard sets up your workflow for more targeted information for your leads.

Campaign Wizard is integrated with HubSpot features such as workflows, landing page templates, email templates, forms, and contact lists for improved consistency and clarity. It also provides accountability which increases employee performance and productivity.

5. Facebook / Instagram / Twitter / LinkedIn

Startups need all the help they can get to reach a larger audience across multiple social platforms. HubSpot App Store enables you to connect with your target audience through time–saving tools that help in prioritizing social interactions. Through HubSpot social media management software, you can publish social media content the same way you build campaigns. 

This means you can set up keyword monitoring to ensure you never miss a thing and link your CRM to all your interactions, giving you the ability to report on social media ROI. HubSpot eases social media management by associating all posts with pertinent marketing campaigns and tag-related marketing assets and content to measure social posts easily. This plays an essential role in assessing the impact of these posts on your larger marketing strategy.

6. Survey Monkey

It’s always essential to better understand your leads to determine which can be converted quickly and the ones that require a little bit of persuasion. By integrating HubSpot with Survey Monkey, you can target these leads better using precise survey data to segment and qualify them.

HubSpot integration with Survey Monkey allows users to monitor sentiment and take action on survey data. Users can create automated workflows and segmented email lists based on the survey data for fast and efficient follow-ups, allowing marketers to take action when a customer provides vital feedback.

Depending on the content type, HubSpot plugin integration with Survey Monkey allows users to customize content based on data from a content preference survey, which will enable you to use active lists and smart CTAs.

This enhances your engagement with clients by using the data from the survey to prioritize your follow-up list. These segmented lists and workflow are active tools, especially for startup companies looking to enhance their presence through lead scoring and engagement.

HubSpot Plugin allows you to sync survey responses directly and segment them for practical and more specific targeted answers for high conversion rates and increased sales.

7. Slack

There’s no doubt that marketing, sales, and service are at the core when it comes to building relationships. However, your team also needs time to make meaningful connections to increase performance. Merging Slack with HubSpot allows your team to access the conversation tools and crucial channels.

Slack has several unique features that allow your team to communicate both on and offsite as a workplace communication tool. This means that they can share and upload documents and other files from any location without affecting business operations.

There are many ways you can use HubSpot Slack integration to ease communication and better manage your customer. Some of the ways you stand to benefit from this integration include searching and sharing information, sending notifications through workflows, leaving HubSpot notes in Slack channels, and many others.

8. Databox

Databox is software designed to integrate various systems’ analytics and metrics into one customizable, mobile-friendly dashboard. Databox is one of the best HubSpot integrations since it allows you to bring together analytics from different marketing platforms into a single dashboard that’s customized to suit your specific business needs.

Databox integration with HubSpot allows users to combine multiple software tools and accounts in a single display without cutting and pasting constantly. You can view snapshot results from multiple accounts through mobile and desktop displays or Slack and email alerts.

Integrating Databox with Hubspot allows your company to be on top of all metrics easily, enhancing your agility in adopting market plans and taking the necessary actions to meet the desired objective.

In case of any gaps you come across, Databox provides additional reports to mitigate them through its range of reporting templates. With over 100 different templates, you have complete visibility from a single dashboard, allowing you to drive growth through enhanced customer experience automation.

9. Unbounce

In the current age of digital marketing, businesses need efficient tools to capture more leads through well-designed and compelling landing pages. With Unbounce HubSpot integration, you can optimize your landing page instantly without the need for a developer. This means you no longer have to deal with launch campaigns or bottlenecks, using one of the many customizable quick-launch templates to match your Software as a Service (SaaS) brand.

Having to add things manually takes a lot of time and affects business performance. ThroughHubSpot's plugin integration with Unbounce, your lead information, like email addresses, gets automatically updated on your HubSpot database with ease. This integration gives you the best of both worlds since you have access to a flexible landing page builder that allows you to optimize lead nurturing.

HubSpot plugin integration with Unbounce also triggers personalized emails based on distinct user behavior, allowing you to engage and send relevant information to promising leads when appropriate to their buying cycle. This merge creates more opportunities for lead generation through an increase in the number of contacts and signups on your site.

10. Gmail

HubSpot offers businesses the opportunity to connect your personal Gmail to trigger log responses, email sequencing, and update contact records for your organization. Creating emails that close deals are a vital factor to achieving a successful lead conversion strategy. You don’t have to waste time going through your email inbox and end up getting lost in the shuffle.

HubSpot integrates with your email, ensuring you don’t miss out on features like reporting and automation by allowing you to trigger email campaigns, understand engagement rates, and log information back to your contact records in HubSpot. Response rate plays a huge role when it comes to maintaining leads. HubSpot products integrate perfectly with several tools, improving the response rate with customized emails based on customer information for maximized engagement.

With email tracking data, your business will be able to meet customer needs better since you’ll be able to respond to customer emails as soon as they engage with your content.

11. HotJar

As a business, you understand users' behavior while on your site is vital, especially when it comes to analyzing multiple paths. This integration helps to enhance your HubSpot software stack by adding on-site surveys and heat mapping.

Activating HotJar allows the data gathered from the software's polls to be added to the contact timeline of various leads in HubSpot. Marketers can therefore gain a deeper understanding of prospects and customer feedback by mapping responses from your HotJar poll from your contact records in HubSpot.

Your business can now take advantage of visitor data by availing the tools needed to understand them without the need for a questionnaire. In addition, since all the data gathered on your HotJar polls is automatically added to HubSpot's contact timeline, you can appreciate customer and visitor feedback.

Most users usually leave a site without sharing information, which is frustrating if you want to use this information to enhance performance. With the best HubSpot apps, your business can integrate with numerous tools like HotJar for more accurate information on website visitors without them sharing their knowledge at all.

12. HelloSign

HubSpot integration with HelloSign provides users with the ability to send signature requests, autofill documents using HelloSign templates, and much more.

The integration with HelloSign with the HubSpot plugin enhances visibility into the actions taken by leads with documents sent via HelloSign. For example, you can see when the document is received, opened, and signed through the HubSpot timeline view.

As a business, keeping up with contact cycles and relationships is vital for the company's success. Some of the capabilities users gain from this integration include auto-filling in basic information such as an address, names, and contacts; requesting signatures directly via HubSpot CRM; and downloading a PDF copy of the completed document.

13. Trujay Data Migration

Limited budgets and deadlines are standard when running a business. However, Trujay provides solutions for this by offering plans for efficient data migration. HubSpot CRM integration with Trujay provides users with seamless data migration, which eases integration with distinct systems for higher efficiency, reduced duplication, cost savings, and organization growth. 

Some of the data you can easily migrate includes contacts, leads, accounts, posts, custom objects, and many more. This integration promotes "self-service" and enhances user security by automating CRM data migration. Just because it enables "self-service" doesn’t mean that you’re entirely on your own.

If you encounter an issue during the mapping process, HubSpot meeting tools ensure that the entire migration is done without compromising the result. A Trujay expert runs the sample submitted before sharing the result with you for optimum quality. Once the migration is complete, a CRM data expert finalizes the assessment before presenting the results.

14. Mailchimp

HubSpot’s integration with Mailchimp provides users with tailored solutions for efficient contact syncing that meet their needs. If you use Mailchimp as your primary email service provider, this integration will synchronize all of your contacts in HubSpot or contacts on a specific list. As a startup, automatically integrating your HubSpot CRM contacts with Mailchimp allows you to use popup forms to fill CRM web visitors. In addition, this automation will enable you to create lists based on these conversion points for successful email campaigns on Mailchimp.

Through this integration, you can see all mail activity in HubSpot, including opens, sends, exit bounces, and clicks for contacts already in your HubSpot. In addition, once you send your HubSpot CRM popup forms to Mailchimp, you can effectively engage with your contacts through personalized emails.

Aside from giving users visibility into Mailchimp email activity, users benefit from top-notch error handling for any sync error that may arise. Additionally, this integration provides you with all the necessary information to resolve the issue for enhanced contact engagement.

15. Typeform

If you are looking to impress your leads, reduce conversion time, and understand a prospect’s journey, this is one of the best HubSpot integrations. Typeform enhances your engagement with prospects, especially since they are fun to fill in. In addition, they provide sufficient information that helps understand where your leads are coming from. 

HubSpot Typeform integration allows tracking information to be sent automatically to HubSpot for easy segmentation for more targeted engagement. This is also a cost-effective solution since you can invest directly into the most promising leads. In addition, this integration helps you ask more relevant questions to ensure you get more out of them.

Typeform HubSpot integration helps you capture more leads through customized forms from various templates to grow your audience. This is enhanced through mapping, where you can ask any question and automatically send that information to HubSpot so that nothing is left out. Then, depending on how your leads answer the questions, you can use this information to segment your audience.

16. MagneticOne

HubSpot's CRM integration with MagneticOne allows users to sync their business cards directly to HubSpot and other CRMs. This is an effective solution, especially when you have many business cards that you need to enter into your CRM. In addition, this integration relieves the burden of entering the information manually through business card scanning functionality. 

Synchronizing your business cards is a simple process: Take a photo of the business card and the MagneticOne mobile smartphone will automatically transfer all the pertinent information to your HubSpot. This creates a new, detailed contact record that also allows you to add notes on the contact for future reference.

If you find yourself unable to remember which business card belongs to whom, this integration eliminates all the doubt and uncertainty. Furthermore, since you can use your smartphone to take a business card picture, you can easily do offline networking since you can easily upload new contacts into your CRM.

17. Automate

This is the best integration if you have been using HubSpot and would like to automate various tasks in the business. This integration offers users simple workflows that perform typical tasks associated with automating tasks and sharing data.

HubSpot users can use Automate.io to build and sync basic workflows across various apps for efficient and effective automation. In addition, you can customize workflows based on how you want them through in-built apps like conditional logic, data, and time formatter.

Don’t waste time manually entering data to keep your CRM updated since Automate.io gives users the ability to connect apps like Google Sheets, Intercom, Mailchimp, and Salesforce with HubSpot. This ensures that all changes to your contacts are in sync.

This HubSpot integration also automates your bookkeeping by allowing you to connect apps like Xero, Stripe, PayPal, and Quickbooks for better management of invoices and payments.

18. Integromat

Integromat's HubSpot integration connects all your apps to transform and transfer data, saving time wasted in processes usually done manually.

Once you create a new HubSpot CRM contact, this integration looks up the email automatically and makes further contact. It also connects apps like Dux-Soup to your HubSpot, which updates any connection that already exists in your CRM, and creates ClickUp tasks in the list of your choice for enhanced tracking and engagement.

This integration offers users a more straightforward solution without the need for coding. It allows the creation of multi-step integrations using a visual builder that uses drag-and-drop commands when creating integrations. Aside from managing contacts automatically, users can create HubSpot records automatically to enhance the management of your deal pipeline by creating new HubSpot records from new Typeform entries.

As a result, you can easily manage engagements automatically and improve your business operations. Whether calendar appointments or social contacts, it handles everything for you, making it one of the best HubSpot apps.

The Takeaway

Hubspot out-of-the-box is more than capable of handling a company’s marketing, sales, and service efforts. It does take considerable time and effort if you’re migrating from another platform to set up and get your automation engine humming. Being the forward-thinking type of company HubSpot is, they’ve placed emphasis on their partner relationships and app ecosystem. 

The App Marketplace now boasts over 900 offerings. It’s quadrupled in size in the last few years and is showing no signs of slowing down anytime soon. HubSpot users can browse the products and focus on user-specific needs. 

Users can filter based on sales, marketing or service. They can also get granular with workflows, data, productivity, and integrations. 

Campaign Wizard made it through HubSpot’s App Accelerator program, which you can read about here. The Wizard application is a great fit for HubSpot users going through the onboarding process, or if you’re strapped for time or lack technical expertise. You can do what used to take weeks of building, in a couple of minutes. All the assets needed to launch a specific initiative are included.

You can install it and check it out for free by clicking here. We’ve recently made our Welcome Series Campaign a free offering. It comes with the list, workflow, and emails needed to automate outreach to new blog subscribers. 

We’ll be adding new turnkey campaign templates regularly, so feel free to sign up for updates!